VIVIENNE WESTWOOD
One of the world’s most socially conscious fashion brands, Vivienne Westwood enlisted Marc Peridis to develop an interior design concept for its boutique renovations and new shops in Hong Kong and Shanghai.
In the Hong Kong store, pale rose taffeta drapes are a nod to Vivienne’s first shop, Sex, on London’s King’s Road, and its original rubber curtains. A laser-cut metal panel is a solid interpretation of the brand’s signature squiggle pattern, which was first used on denim. The oversized frame on the carpet evokes the salon image frequently used as a trompe l’oeil backdrop in Westwood shops, while the leopard-print echoes one of Vivienne’s most memorable catwalk shows.
Accent walls and ceilings were painted black as an expression of her personal philosophy of staying connected to the cosmos. The oversized stage lights remind us of the brand’s strong theatrical element, putting the customer centre stage in a film-set-like environment and reflecting on what happens behind the scenes.